Seth Godin Hints About Web Design
Seth’s blog today mentions something that I try to articulate to clients all the time – there are web subcultures and you can’t sell to one if your site fits in another. I recently saw the site of a web design agency. The front page promoted them as a highly professional firm who wished to work only with highly professional people. It stated this on a little sign held up by a cartoonish guy! Clients choose service agencies that seem to match their own personality to at least some degree. So watch your site’s subculture. Read the rest of this article »
