My seven-year-old daughter will never have known her parents to be without cell phones or laptops. She had a computer lab at her preschool. We rent movies from a red box – like buying a soda. And she’s convinced her daddy made Twitter, whatever that is. Read the rest of this article »
That’s right – great design work can sometimes be counterproductive to effective storytelling. Seth Godin addresses this point in his blog on The first question every web site designer must ask. His basic conclusion is that some organizations need for the public to stand in awe of the design, but some don’t. The design can distract people from the story. How do you feature the right stuff? Read the rest of this article »
News flash: news spreads faster through a crowd than to a crowd. If you want to break news, whisper it into an ear and see what happens. If there is a positive word that describes our age, it’s community. Seth Godin knows this. Chris Brogan understands it. Motrin learned it the hard way. People talk. Read the rest of this article »
Seth’s blog today mentions something that I try to articulate to clients all the time – there are web subcultures and you can’t sell to one if your site fits in another. I recently saw the site of a web design agency. The front page promoted them as a highly professional firm who wished to work only with highly professional people. It stated this on a little sign held up by a cartoonish guy! Clients choose service agencies that seem to match their own personality to at least some degree. So watch your site’s subculture. Read the rest of this article »
In my last article, I said that being a small business is not a weakness, it’s a weapon. Actually Seth Godin said it first, but you hopefully get the point. Well, my point was proven yesterday. I dropped my laptop a couple of weeks ago and my entire life flashed before my eyes along with the instant thought… “why haven’t I backed up in the last six months???” So I had to fix the situation, and in doing so, I experienced a scenario in which big business has a weakness. Read the rest of this article »
I appreciate reading the blog of Seth Godin (along with half the world, apparently). Today, he blogged about the fact that “small is a weapon, not an excuse” and spoke of the power of the web to level the playing field between small and large businesses. I couldn’t agree more. Read the rest of this article »
