Here’s a quick tip – be human. One thing I’ve learned from Twitter is that people follow people and they “unfollow” spam. In fact, spam is detested in the twittersphere about as badly as it is in the email world. When advising companies about the use of Twitter, I always recommend letting one of the heads of the company tweet personally rather than just giving “company news.” This allows you to offer something back to the community rather than just be a taker. Read the rest of this article »
I just finished reading a great article on GetEntrepreneurial.com written by Terri Zwierynski about marketing yourself honestly. She asserts that putting lipstick on a pig doesn’t necessarily help as much as honesty and self-disclosure, and I must surely agree. Read the rest of this article »
Seth’s blog today mentions something that I try to articulate to clients all the time – there are web subcultures and you can’t sell to one if your site fits in another. I recently saw the site of a web design agency. The front page promoted them as a highly professional firm who wished to work only with highly professional people. It stated this on a little sign held up by a cartoonish guy! Clients choose service agencies that seem to match their own personality to at least some degree. So watch your site’s subculture. Read the rest of this article »
