Remember the good old days when we were talking about the web ushering in the “age of information?” We even called it the “information superhighway.” Now, it’s becoming much more of a social structure all its own, but the information certainly has not decreased. There’s still a ton of it! A century ago, you could barely keep up because of a lack of information sources. Now we have a hard time keeping up because of a plethora of them. So how do you get my attention in the midst of it all? Inspire me! Read the rest of this article »
Truth doesn’t change, but how truth is communicated changes and fluctuates with culture. Many organizations no longer communicate with the surrounding culture not because their message is outdated, but because their communication is out of style and out of sync. But the goal of marketing, sales, evangelism, etc. is still to persuade people to listen, to tell a story that compels people to take notice. What style works best largely depends on the age and the culture. Read the rest of this article »
I’ve just finished reading an excellent and very comprehensive post at Vandelay Design’s site about at least seventeen ways your web site communicates with your users. I wanted to pass it along – it’s a lot to think about, which is one of the reasons I still stand agains the get-it-done-quick-and-cheap approach to having an online presence. Read it here.
