I Was Branded By A Brander – I Branded A Brander Too!

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Nathan Sarlow at Cobalt Cow Creative had a pretty great idea for a blogging project. Allow logo designers to design logos for each other anonymously to see how they interpret the other designer’s vision and work. Nathan included 11 different designers in the project, including me. Below is how Trish Schaefer of Contemporary Native interpreted “eGrace Creative.” And definitely click here or on the image below to read the whole project post. Read the rest of this article »

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Secret: A Brand Is Not a Logo and a Logo Is Not A Brand

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I see sites popping up all the time that offer logos for $99 or so, and they all promise to deliver a “brand.” They don’t know your company, they don’t understand your vision, but they are great with vector art. Their popularity reflects a terrible misunderstanding about branding and it is that a logo is not a brand and a brand is not a logo. Read the rest of this article »

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