Seth’s blog today mentions something that I try to articulate to clients all the time – there are web subcultures and you can’t sell to one if your site fits in another. I recently saw the site of a web design agency. The front page promoted them as a highly professional firm who wished to [...]
In my last article, I said that being a small business is not a weakness, it’s a weapon. Actually Seth Godin said it first, but you hopefully get the point. Well, my point was proven yesterday. I dropped my laptop a couple of weeks ago and my entire life flashed before my eyes along with [...]
I appreciate reading the blog of Seth Godin (along with half the world, apparently). Today, he blogged about the fact that “small is a weapon, not an excuse” and spoke of the power of the web to level the playing field between small and large businesses. I couldn’t agree more.
I opened a package of store brand cookies the other day and that’s what was written on the package – “Made With Real Chocolate Chips!” I reflected on the crazy thinking behind this marketing plan for a long time. I finally decided this store brand would never be anything more than a store brand because [...]
Wanna know the problem with an “under construction” page? Well, there are several. First, your content (or lack thereof) gets indexed and the cashed version of your page may not be updated for a while. Second, nobody knows how long you’ve been under construction, nor how long you’ll be that way. Third, it leaves a [...]
Brandon has been designing websites since 1998. He's a Pastor on staff at Saddleback Church and is Editor of Fuel Your Blogging. He also blogs personally at Life Here and There.
