
Logo & Identity

I recently began a new sermon series at Bethel and wanted a logo that reflected the idea of actually killing giants. The “t” is falling, the “i” is fallen… and headless, like Goliath. The idea was inspired by a famous logo for Killed Productions.

The Multiply My Media logo was created for a company specializing in CD and DVD mass-duplication service. Their website is coming soon. The idea was to incorprate the three “M’s” from their name into an image of CD’s being duplicated. Simple.

High Impact Analytics “partners with manufacturers of consumer goods to help them grow their business by improving their supply chain and enabling them to establish a longer term and more profitable relationship with their retailer customers.” They requested a rather simple and clean logo concept. The final version is meant to convey a couple of feelings. One is boldness (or, impact), hence the rather bold typeface. I wanted to avoid the typical line graph image so often used to represent the “analytics” message and instead decided to convey that HIA helps their clients hit the target.

N. Karsten Chearis needed a blogger template for his blog, 2Live4Him, so along with the blog template came an idea for a logo. The logo itself is designed to convey that we are to live for Him 24 hours per day (this was my thought at least). Karsten wanted a paper look and his own logo concept included kind of a dark stone background. It’s a great blog by the way – the content is well worth subscribing to!

Stormswift Media recently contacted me in need of a logo design that would represent, in a very simple and iconic way, their name and identity. They requested the use of the four colors often used to identify video media and a typeface that would give a tech feel. In case you missed it, the four colors make a tornado, or at least a movement of clouds – hence a swift storm.

Matt Fraser will soon be launching a very great personal blog and managed to find a great domain name for it, so he contacted me about a logo. After working through five or six possible concepts, and while trying avoid using imagery to convey the idea of God, we settled in on this idea of personal reflection. It stems from the fact that “blog” and “God” are such apt reflections of each other, and this blog will be Matt’s reflections on his walk with God.

After a long, long time, and many, many tries, I finally arrived at a settled conclusion on a personal logo/monogram. You can see it in action at brandonacox.com along with the Life Here and There masthead which indicates life (down) here and life (up) there as the subject of my blog. The hardest person to design for is myself!

Leader Lifters is a brand concept based on a domain name I purchased some time ago with the intention of blogging about leadership. I think it would be an ideal name for an organization or magazine/blog dedicated to the empowerment of leaders. I’ve designed the logo as an iconic style logo with two “L’s” making a box with an inverted “L” pointing upward, giving the sense of lifting. You can see the details about the brand and logo (which are for sale) by following the domain: www.leaderlifters.com.

A local church was planning a Bible conference focused on this theme, “Encourage University.” The logo needed to play off the initials to create the feeling of responsibility – I’m here to learn to encourage you. It also needed to be simple and elegant with little to no imagery – mostly typography.

I designed this logo for our food distribution ministry at church. In the biblical book of Malachi, the “storehouse” was the place where grain was requested to be brought so that there would always be food in the Temple. So the wheat or grain represents God’s store or provision for the poor and hungry.